Snail Mucus Isn't the Only Reason Korean Beauty is Big Right Now

If the words sheet mask, Peach & Lily, 10-step skincare routine, and BB cream are familiar to you, then you're probably up on the Korean beauty trend, which continues to grow in popularity in the US--partly because it's lauded as a more natural, intentional approach to skincare, and partly because of the ridiculously cute packaging. I mean, moisturizing face mist in a pink bunny bottle? You had me at bunny!